"It's the very same old tissue, honey, it doesn't make a distinction, ok? It's still going to work the exact same way", my exasperated other half hissed into my ear as I grabbed cartons after cartons of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me state that? I can't believe I in fact composed 'designer tissue'. So, yes, for a graphic designer and writer who understands all about the type of effort one puts into product packaging and branding products, I sure succumbed to it. All the hoopla. The shenanigans. The 'suck 'em in with great copy and fab color combo'. Hey, I am still a consumer, keep in mind that. I am entitled to fall for great product packaging, I have a prevailing right to be human.
But they are so pretty ... the packaging. I swear!
They have the 'nature lover' product packaging, the 'fruity' product packaging, the 'woman on the go' packaging, and then they have the 'kids' product packaging. I grabbed 4 of each style bundles and made a run for the counter with them with my yelling kids and exasperated other half pursuing me in slow motion. It was certainly a 'die-hard' moment. You know, when the hero is running away from a bunch of wild bad men with gatling gun, and they're contending your feet or something ... and there's a surge behind you ... and everything occurs in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with elegant packaging designs on them. If I didn't like the packaging designs so much, I would discover it comical enough. I am dead serious. I loved the product packaging develops so much, after utilizing up all the tissues in the boxes, I would cut out the designs and position it into my 'should keep for recommendation' clear folder. I do not keep a great deal of things in there since I am pretty selective about the designs that I like, but these product packaging designs made it. They certainly did.
You see, this is the kind of thing that takes place when you put some effort into making your packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're more info going to THROW the PACKAGING away. Why spend so much money on the packaging?" Perhaps you're also thinking that the cash should go individual food packaging towards establishing much better quality products ... for faster delivery alternatives ... or possibly the cash needs to go towards spending prospective customers to pricey dinners in Italian restaurants. It's your call, truly.
The more effort you put into designing your product packaging, more customers will stop and take a look at your packaging or what's inside the packaging. Now, does it make sense for me to say now that when they take and stop notice of your packaging, your chance of getting them to buy your product increases?
You see, the role of product packaging is to grab the consumer's attention. And without an electrifying packaging, customers are going to walk past the heaps and heaps of other rival products ... and yours ... without even knowing you're there! Your product is sitting there on a rack, for goodness sake, and the only weapon you have is to have a great product packaging. Once they take an appearance and stop, you've won the first round.
Believe about it!
They have the 'nature fan' packaging, the 'fruity' product packaging, the 'female on the go' product packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging designs on them. I loved the packaging develops so much, after using up all the tissues in the boxes, I would cut out the designs and position it into my 'should keep for recommendation' clear folder. I do not keep a lot of stuff in there due to the fact that I am quite selective about the designs that I like, however these product packaging styles made the cut. The more effort you put into designing your product packaging, more customers will take an appearance and stop at your product packaging or what's inside the food packaging stickers.